Using Social Media The Right Way
Being online for the past 6 years I have met some of the most incredible marketers; however, it just recent that small/business owners are realizing the power of the "social media" craze.
There are some mistakes that I see "newbs" make when they first come online and believe me I made them too.
First big no-no
#1 Promote, promote, promote
While in the offline world this is the expected way to do business; it's a big no-no in the online world
#2 Selfishly reaching out
In other words reaching out to others online with the ONLY intent of "making the sale". Don't do this; trust me online marketers can small ya a mile away.
#3 Not sharing
Thinking that by sharing you are going to give all your secrets away--come on people there are 300,000,000 plus people in the US alone. There is room to share.
So what do you do instead?
#1 Promote, promote, promote
I know I said that is big mistake; but in the online world you promote OTHERS! Tweet out others valuable content, share others articles, knowledge, and expertise. Trust me when I say this will come back and give you more credibility than going out and promoting YOU all the time.
#2 Selfishly reach out
AND ask for help...in the online world don't be afraid to reach out and ask for help. Look for JV (joint-venture opportunities) they are right in front of your nose sometimes...open your eyes.
#3 Share
Share your expertise! Don't promote it. Give it willingly and unselfishly. Don't be afraid to refer another business own as the expert. When someone asks a question--answer it freely.
That's my golden nuggets for today. I will be sharing more posts with you soon.
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Mary Ellen